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Chester's Haunted Hotel.

The Venue.

Former Shop Unit at Grosvenor Shopping Centre

The Brief.

Following numerous successful years of delivering their interactive

Christmas experience, Chester Bid, in collaboration with Grosvenor Shopping Centre, tasked us with creating an interactive Halloween scare experience that was suitable for all ages. The goal is to draw more visitors into the city centre during the October holidays.

The Result.

Despite the challenges of building a realistic hotel within a small retail unit, our team successfully delivered a 14-day immersive scare event. Countless families, adults, and teens were entertained, general footfall increased, and our promotional video and media received thousands of online views and positive engagement. Plans are already underway for next Halloween experience.

3AD Create Halloween
Chester Bid 3ad Create
Grosvenor Shopping Centre

We Delivered.

  • Full Creative Concept 

  • Promotional video and marketing media utilising our in house studio space. 

  • Scenic design and build, creating a hotel Lobby, corridor, kitchen, bar area and elevator drop experience.

  • Fully sequenced audio and lighting design and install with automated and manual control via hidden switches.

  • Over 40 different lighting fixtures and multi zonal audio system,

  • Creation and production of interactive visual and audio content. 

  • Display screens, to create false windows and moving pictures.

  • 3 different levels of scare experience with appropriate content for different age groups.

  • On Time and on Budget 

We would love to hear about your next project.
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